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PresidentAna Moiseslinkedin

Ana Moises is Director of LinkedIn’s Marketing Solutions area for Latin America.

With over 22 years of experience in the internet and media market and in managing relationships between large advertisers and agencies. Ana was president of IAB Brasil in 2018 and 2019 and chaired the board in 2020. She is currently an advisor to CONAR and IAB. She has worked for large technology companies, such as Yahoo! and Microsoft, where he stayed for 10 years.

Ana has a degree in Business Administration and Marketing from ESPM with a specialization at Dom Cabral.

CEODenise Porto Hrubylinkedin

She is the current CEO of IAB Brazil, having assumed the position in September 2024. Denise holds a degree in business administration from PUC-Rio, with specialization in corporate governance from Saint Paul Business School and the University of Cape Town. Before joining IAB Brazil, she was a partner at Blinks and the CEO of Blinks Essence, which was acquired by the WPP holding company, growing from 20 to over 250 employees.

Denise also has experience at Google, both in Brazil and at its headquarters in California—where she lived for 7 years—and has served on the board of PUC-Rio.

CROLucas Reislinkedin

Founder and CEO of Zygon, expert in business solutions based in data and digital media, and of Black Adnet, a hub of creators and publishers that connects brands to black consumers. He has a PhD in Communication from UFBA, and researches applications of Big Data to Communication. Selected in 2022 as one of the Young Business Leaders of the Americas (YLAI) by the United States Government, he also mentors early stage startups at the Founder Institute.

COOPaulo Samialinkedin

Paulo Samia joined UOL in 2000, holding the positions of financial manager of UOL Brazil and general manager of UOL Argentina until 2006. He returned to UOL in 2016, after working for consulting and technology companies, as Strategic Planning Director, UOL Business Director, until becoming UOL CEO in 2019. Paulo is a graduate and postgraduate in business administration from Fundação Getúlio Vargas in São Paulo, with MBA from Columbia Business School, New York.

CROPedro Ramoslinkedin

Professor of law and technology at Ibmec/SP. PhD student in Communication from ESPM/SP, master’s degree in Law from Development from FGV/SP and bachelor’s degree in Law from USP. Member of the advisory board of the Interactive Advertising Bureau Brasil and the Superior Council of CENP. Partner at Baptista Luz Advogados in the areas of Media, Technology and Data Protection.

Specialist in law, technology and society studies, he was a visiting researcher at the Center of Internet & Society at Stanford University and at the Center for Socio-Legal Studies at the University of Oxford. Coordinator of the GTech study group at Ibmec SP.

CFORaffael Mastrocolalinkedin

Raffael is passionate about innovation, communication, and people & business management. With more than 20 years of international experience  in technology and communication companies, he has been playing leadership roles in Latin America’s market, managing multicultural and cross-disciplinary teams to deliver value to clients, and helping them connect their brands with consumers in a meaningful way.

Advsory Board 2025

Board PresidentPaula Puppilinkedin

Paula Puppi is Chief Transformation Officer at WPP in Brazil. With a degree in Civil Engineering and a postgraduate degree in Business Management, Paula worked for ten years in the real estate market, where she worked in construction management and other areas of the industry. In 2005, after discovering digital marketing when buying traffic for his real estate portal, he took over the Search area at F.biz, entering the advertising market once and for all. At F.biz, he was responsible for bringing e-commerce accounts such as Netshoes and major consumer brands from Unilever and Nestlé to the media area. In 2008, she was invited by Microsoft to take over performance and target products in Brazil, where she stayed for three years, also serving as Privacy Champ. In 2011, she became partner and CEO of Blinks operations.

In 2014, she sold the agency to WPP, where she remains as a group executive to date. Elected Woman to Watch in 2017, she is part of the board of the IAB and ABAP, as well as the Eletromídia strategy committee. She is also a member of the board of the Instituto Vencer o Câncer, of several startups where she is a partner and of Movimento Aladas, where she became a mentor with the UN Global Compact and UN Women in Brazil.

AdvisorAdriana Favarolinkedin

Adriana is the Vice President of Sales at Kantar Ibope Media, with over 25 years of experience in the advertising market. Before joining Kantar, she served as the general media director at major advertising agencies. Recognized as a reference in technique and data in the advertising industry, Adriana was the president of the Abap Networks Commission, a professor at the Miami Ad School, and nominated for the Caboré Award as Media Professional. Currently, she represents Kantar in key industry discussions on data and technology, the evolution of measurement, and the development of CrossMedia metrics.

AdvisorAlexandre Guerrerolinkedin

Alexandre Guerrero is the CEO of Eletromidia, the leading company in the OOH (Out-of-Home) segment in the country. With over 21 years of experience in the advertising market, Guerrero has dedicated the last 20 years to the development of Eletromidia, forging a successful career at the forefront of the Commercial team as CSO. His career is also intertwined with the development and consolidation of the OOH segment: in addition to contributing to the reformulation and professionalism in the country by integrating the committee of the Executive Council of Standard Norms (CENP), he is also a member of the Brazilian Out of Home Media Association (ABOOH) and the Brazilian Association of Advertisers (ABA).

AdvisorAna Paula Duartelinkedin

Director of media, digital and commerce PC Latam and media Brazil –

Ana Paula Duarte Rocha has a law degree with an MBA from Fundação Dom Cabral. He has more than 20 years of extensive experience in marketing/Customer, communications, media, digital and retail media.

Carioca, he joined Unilever Brasil in 2002 as a trainee and held several key marketing positions in Global, Latin America and Brazil in the personal care, domestic hygiene and food categories. 

Within Unilever, Ana Paula has worked in other units of the company such as the United States and England as director of global media.

AdvisorAndré Izaylinkedin

He joined Yahoo in 2006 to lead Overture’s operation (Yahoo Search Marketing) in South America. A little over a year later, the executive took over as CEO of the operation in Brazil, unifying the operations of Overture and Yahoo. In 2017, after the acquisition of the company by Verizon, he became the leader of Verizon Media’s operations in Brazil, integrating the operations of Yahoo and AOL and the responsibility for monetizing all Microsoft platforms. With more than 20 years of experience in the digital industry, with stints in the management of companies such as Grupo Brasil Telecom Internet (Lokau.com, iBest, iG and BrTurbo), Izay was also president of the Interactive Advertising Bureau (IAB) Brazil.

AdvisorAndré Scaciotalinkedin

With 18 years of experience in the media and marketing sector, Scaciota is Media Superintendent at Itaú Unibanco. In an Advertising agency, he worked with clients such as Bradesco, Chevrolet, HBO América Latina, Heineken, Sanofi, Nestlé, Experian, Whirpool, among others. Graduated in advertising from Universidade Anhembi Morumbi and postgraduate in business marketing management from the School of Advertising and Marketing (ESPM) and specializing in creative leadership at Hyper Island.

AdvisorCamila Alvarezlinkedin

Camila Alvarez is head of Business at iFood Ads, with extensive experience of 15 years in marketing and e-commerce. Graduated in Advertising and Marketing from Universidade Presbiteriana Mackenzie and with an MBA in Digital Transformation and Future of Business from PUCRS, she has built a solid and diversified career.
Throughout her journey, Camila has worked for large consumer goods industries, such as Unilever and Pernod Ricard, in addition to having worked at Mercado Livre, one of the largest e-commerce platforms in Latin America. Currently at the bigtech iFood, leader in the food delivery market in Brazil, Camila promotes innovative initiatives in the field of business and retail media, understanding how these solutions can shape the future of technology and strengthen the connection between brands and consumers within the iFood ecosystem.

AdvisorCelia Goldsteinlinkedin

Celia Goldstein has always chosen to be in innovative and trending opportunities. Graduated in Administration with an emphasis on Marketing from ESPM, Celia dedicated and developed her career in Digital Marketing when many people didn’t even know that this channel existed.

She started in 1999 on the website Fulano.com.br and since then has worked for companies such as UOL, F.biz and others. For 15 years now, Celia has been part of the first team at Facebook Brazil, then she went on to build the Spotify Ads operation. Finally, Celia was at Amazon Ads for 4 years, where she built the Brazil operation and is now starting her journey at Magalu Ads to develop the advertising business, one of the company’s main areas for the coming years.

AdvisorCris Camargolinkedin

With a degree in Social Communication, Cris has a postgraduate degree in Administration and Government Relations from Insper and is certified as an Administration advisor by Dom Cabral, Marketing and Sales by UCLA and Global Impact Business Leadership by Columbia University.

In his corporate career that began in advertising agencies, he was at the forefront of transformative operations in C&A’s marketing and Carrefour’s e-commerce. 

 

Motivated by personal values ​​and observation of her legacy, Cris published her book entitled “Your Cause Deserves More”, to encourage sustainable operations in non-profit businesses.

In her role as a counselor, she currently participates on the boards of CENP, ABRAPHEM and ALADAS.

AdvisorDado Lancellotti linkedin

Dado Lancellotti is the Executive Director responsible for Record TV’s Multiplatform area and for the strategy and management of all its digital products (R7, PlayPlus, ACLR). With more than 20 years of experience, he was an entrepreneur and acted in relevant operations in our industry, in addition to being one of the founders of R7 itself and having held leadership positions in advertising agencies and communication groups. In recent years he has also dedicated himself to personal initiatives in the areas of entertainment, audiovisual and the investment market.

AdvisorDaniela Galegolinkedin

More than 20 years’ experience in the Brazilian digital industry, mainly managing the business relationship with advertisers and agencies and working for the last 10 years in the Ad Tech Industry.

Graduated and post-graduated in advertising and marketing, I started my corporate career in the first internet access provider in Brazil, and have a vast experience in the digital advertising area.

During my period working in Advertising Agencies, among other solid expertise, I managed teams who were developing online strategies for major clients, being part of an important digital transformation moment  for many brands that are now consolidated. By that time, I was  nominated to an important Award – MMOnline (Meio e Mensagem) –  as the best Account Director of the year.

Throughout my period in AdTechs, I have developed a stronger sales capability working for more than 10 years in the most important global companies. Firstly, as Product Solutions, and nowadays leading Yahoo’s Sales team in Brazil, acting directly with great companies in the country and showing substantial results.

Effective communicator with extensive management skills and also a facilitator on a corporate environment.
I really like to figure out how all of the pieces and resources can be arranged to achieve a maximum productivity.

AdvisorDaniela Okumalinkedin

Daniela Okuma has a degree in Marketing Administration from ESPM, several courses and a Columbia Business School certification.

She is married and a doting mother of two adorable daughters.

With 22 years of experience in digital advertising, Daniela has held a leading position in the Retail industry at Facebook Brazil in the past years, where she also held the position of Client Partner serving advertisers in this same vertical.

Her professional experience also includes stints at technology companies such as Microsoft, where she spent more than 10 years in various positions in commercial areas; at Twitter, developing Beauty & Pharma industries and at Americanas.com, where she began her career and passion for the retail industry.

Daniela is also passionate about Advertising, Technology, Family and Travel and her main hobby today is running.

AdvisorDébora Dauannylinkedin

Felipe’s mother, graduated in Advertising, specialist in Business Management at Ibmec, has been responsible for the Media Strategy of the Fiat brand for over 6 years. He joined the company in 2015, participated in the merger with Chrysler and today, within the Stellantis group, is responsible for Fiat media and also for Citroen and Flua, the new Stellantis signature car brand. In recent years, it has been building digital transformation into the brand’s strategy that is completely data-driven. During this period, he led many product placement projects, from BBB to partnerships with Spotify at the Motor Show.

AdvisorEssio Floridilinkedin

Essio Floridi is an executive with 25 years of experience in the advertising industry. He holds a degree in Economics from the University of São Paulo (USP), an MBA in Service Marketing from ESPM, and a degree in Strategic and Economic Business Management from FGV.

He began his career in Milan in 1998 and, upon returning to Brazil, worked as a Digital Media Director at JWT and AgênciaClick. As a sales professional, he served as Sales Manager at Yahoo! Brazil and Director of Advertising for Digital Media at Globosat. In 2016, he took on the role of Country Manager at Tradelab/Jellyfish, a French programmatic media startup.

Since 2020, he has been the Senior Director of Sales and Operations at Samsung Ads in Latin America.

AdvisorFabiana Manfredilinkedin

With over 24 years of experience in the advertising market, he/she joined Impulso (the media solutions company of the RD Saúde group) in September 2024 as CEO, with the mission of establishing the company as the leading retail media player in the wellness, beauty, and health sectors of the national market.

AdvisorFabrício Protilinkedin

Fabricio Proti is responsible for commercial and sales activities, including Pay TV, Events, Pluto TV, in addition to the Ad Sales ecosystem and supervision of Paramount’s operations in Brazil. Proti has more than 20 years of experience in sales of television and digital media promotions. Before joining Paramount, he worked at Teads as Managing Director in Brazil, in addition to holding leadership roles at Instagram, Facebook and Globosat.

AdvisorJosé de Genovalinkedin

With a degree in International Relations and a postgraduate degree in business administration, Jose has been at Taboola for 5 and a half years, leading new partnerships with Publishers, serving as Country Manager for the Brazilian market and now responsible for the company’s operations in Latin America. Before joining Taboola, he worked at companies such as Yahoo!, Baidu and Mozilla.

AdvisorManzar Fereslinkedin

Manzar Feres joined Globo in August 2019, designing and leading the new Commercial and go to market strategy during the merger of various companies, broadcast, Pay TV, digital platforms and streaming into one media group in 2020. In March 2021, she  became the General Manager of the Advertising Business Unit, focusing on accelerating  Globo’s digital transformation through AdTech, innovation, data strategy, and  customized solutions for advertisers. Prior to Globo, Manzar held roles at Experian Brazil,  overseeing Sales Channels, Commercial Strategy, Marketing for B2B, and Customer  Experience. With a background in Electrical Engineering and a master’s in systems and  computing, she previously worked at IBM and PwC, emphasizing business development  and customer relationships.

AdvisorMarcel Leonardilinkedin

Marcel holds Bachelor’s, Master’s, and Doctoral degrees in Law from the University of São Paulo, as well as a postdoctoral degree from Berkeley Law. He served as Director of Public Policy at Google from 2011 to 2018, where he played an instrumental role in the drafting of the Brazilian Internet Act (“Marco Civil”) and the Brazilian General Data Protection Law (“LGPD”). Marcel has extensive experience in legal and public policy issues across a wide range of technology and internet-related topics. Marcel has extensive experience in legal and public policy issues across a wide range of technology and internet-related topics.

AdvisorMarco Bebianolinkedin

As Industry Director, Marco Bebiano is responsible for driving Google’s business strategy across a portfolio of the world’s largest global and local advertisers, spanning the CPG, Pharma, Technology and Government sectors. Leads a team focused on strategic partnerships through Google solutions to achieve business transformation and marketing results.

From 2020 to 2021, Bebiano also assumed the presidency of IAB Brasil (Interactive Advertising Bureau), contributing to the promotion of the digital market in the country, remaining as President of the IAB Council from 2022 to 2023.

AdvisorNina Dragonelinkedin

Since 2019, she has been Head of Sales and Business Development at Facebook Brasil, leading the digital transformation in the -commerce, Retail, Travel and Fashion & Beauty industries – also worked in the Auto, Mobility and Real Estate Industries. She worked for 11 years at the BMW Group, in the leadership line of the company’s business division – she was BMW Marketing and Product Director for Latin America. She also served as Head of the MINI brand operation in Brazil and investigations into sales and marketing positions in the group’s Financial Services division in Latin America and Europe. She started her career at the Volvo Group, managing the communication area in the Swedish brand’s Construction Equipment division.

Nina has a degree in Social Communication from UNESP, with an exchange at Ludwig Maximilian Universität in Munich, Germany. Post graduated at USP in Sales Management & Marketing, with an International Executive MBA from FIA USP in partnership with EMS Lyon, Kings College and University of Shanghai.

AdvisorThiago Bispolinkedin

Thiago Bispo is VP of Business at BR Media. With 17 years of experience in the market, he has strong experience in commercial leadership, having worked for companies such as Kwai, Yahoo!, Grupo Globo and B2W. Bispo launched TEADS in Brazil, leading the French company in its early years. For 2 years at BR Media, the executive strengthened business with the most important agencies and advertisers. Led an innovative partnership with Publicis Groupe, making BR Media an official and exclusive partner of the French conglomerate. A reference in influencer marketing, he is a regular speaker at advertising market events such as Proxxima, Maximidia, IAB Adtech.

AdvisorVicente Varelalinkedin

Specialist in digital business, media, and data, with more than 20 years of experience, worked in the main advertising agencies in Brazil and Latam, highlighted as a 30 under 30 professional, nominated for the 2017 Caboré award, nominated as Best Media Professional in 2018 by Estadão Award, 2019 for the Encontro de Mídias Award and jury for the main awards.

AdvisorVictor Soffiattilinkedin

17 years experience, 4 year as Global head of media and Consumer experience in The Netherlands, with broad experience in the media and digital fields. Victor is Data and Media Director at L’Oréal Brazil. With extensive experience in marketing, media and more specifically in digital marketing and data analysis, in companies such as General Electric, AkzoNobel and HEINEKEN. Victor has MBA from ESPM and PMO and Agile practitioner certification by PMI-Paris.

AdvisorVince Carranilinkedin

With over 20 years of experience in marketing and sales, Vince is a Director at Spotify Advertising Brasil. He worked on news websites, content producers, startups and big techs, where he dedicated 15 years carrying out the digital transformation of the largest companies in Brazil as a sales leader at Google. Graduated in advertising at Mackenzie, has postgraduate degrees at Insper, Duke and IBGC.