Fabrício Proti is the SVP of Ad Sales for Latin America and Country Manager for Brazil at Paramount, leading the commercial and strategic operations of the Paramount+ and Pluto TV platforms. At the helm of the company’s business in Brazil, he drives its commercial transformation and market positioning within the media and entertainment ecosystem, with a focus on innovation, partnerships, and sustainable growth.
With over 20 years of experience in the digital and media markets, Proti’s career is marked by his leadership in launching and expanding Meta and Teads in Brazil, as well as his tenure at Globosat—companies that have shaped the evolution of digital advertising in the country.
She is the current CEO of IAB Brazil, having assumed the position in September 2024.
Denise holds a degree in business administration from PUC-Rio, with specialization in corporate governance from Saint Paul Business School and the University of Cape Town. Before joining IAB Brazil, she was a partner at Blinks and the CEO of Blinks Essence, which was acquired by the WPP holding company, growing from 20 to over 250 employees.
Denise also has experience at Google, both in Brazil and at its headquarters in California—where she lived for 7 years—and has served on the board of PUC-Rio.
Celia Goldstein is the General Manager of Magalu Ads, leading the company’s Retail Media strategy — one of the main growth engines of the Magalu ecosystem.
With over 25 years in digital advertising, she previously served as General Manager of Amazon Ads Brazil, and held leadership roles at Meta and Spotify.
For the past three years, she has been part of the IAB Brazil Board, actively contributing to the evolution of the digital advertising industry.
Her work and contribution to market development were recognized in 2023, when she was nominated for the Caboré Award as Media Professional of the Year and named one of Bloomberg Línea’s 100 Most Innovative People in Latin America
Carolina Buzetto More than 20 years of media career, navigating the various media disciplines and agencies such as F/Nazca, WMcCANN, Isobar and Fbiz.
Help to set up advanced media operations for clients such as: Kolab (Coca Cola) N.lab (Nestlé) TUB (Team Unilever Brazil) Smart.lab (Diageo), VTeam (Visa) and WM Hub (Warner media), Open X (Coca Cola). Star Hub (Samsung) L Team (L’oréal).
Co-founder and CEO of WMS – WPP Media Services integrating with global
GroupM agencies.
Nominated for the Caboré award
Professional media of the year 2020 and 2022.
Nominated Women to Watch 2023.
Executive Director of Reglab and professor at Ibmec. He holds a PhD in Communication from ESPM/SP, a Master’s degree from FGV/SP, and a Bachelor’s degree in Law from USP. He is the VP of Regulatory Affairs at IAB Brazil and a member of the Superior Council of CENP. Partner at Baptista Luz Advogados.
A specialist in media, technology, and society studies, he was a visiting researcher at the Center for Internet & Society at Stanford University and at the Centre for Socio-Legal Studies at the University of Oxford.
Vince has over 20 years of experience in marketing and sales. He is the Sales Director at Spotify Brazil. Previously, he worked at news websites, content production companies, startups, and big tech companies, where he dedicated 15 years supporting the digital transformation of Brazil’s largest companies as a sales leader at Google.
He holds a degree in advertising from Mackenzie University and postgraduate degrees from Insper, Duke University, and IBGC.
Advisory Board 2026
Ana Moises is Director of LinkedIn’s Marketing Solutions area for Latin America.
With over 22 years of experience in the internet and media market and in managing relationships between large advertisers and agencies.
Ana was president of IAB Brasil in 2018 and 2019 and chaired the board in 2020. She is currently an advisor to CONAR and IAB.
She has worked for large technology companies, such as Yahoo! and Microsoft, where he stayed for 10 years.
Ana has a degree in Business Administration and Marketing from ESPM with a specialization at Dom Cabral.
Adriana Favaro is Vice President of Business at Kantar IBOPE Media.
She has over 25 years of experience in the media and communications market, having held leadership positions at major players.
She was media director at large agencies, including DPZ, working with important brands.
Always dedicated to the technical area, the executive was Vice President of the Technical Committee of the São Paulo Media Group, President of the ABAP-Networks Committee, and Member of the Technical Committee of CENP.
Currently, in addition to her position at Kantar IBOPE Media, she serves on the board of the IAB and participates in the main cross-media discussions in the communications market.
With over 23 years of experience in marketing and media, Ana Paula Duarte is a recognized leader in the industry, having held executive positions in Brazil, Latin America, the United States, and the United Kingdom. She has led major brands such as Omo, Knorr, and Hellmann’s, and drove media and Retail Media transformation at Unilever.
Ana was the first advertiser to be nominated for the Caboré Award and has received multiple honors at festivals such as the Effie Awards, Festival of Media LATAM, and MMA Awards. Now heading iFood Ads as Senior Director, Ana Paula continues to lead with innovation, connecting brands to a complete technology ecosystem.
He joined Yahoo in 2006 to lead Overture’s operation (Yahoo Search Marketing) in South America.
A little over a year later, the executive took over as CEO of the operation in Brazil, unifying the operations of Overture and Yahoo. In 2017, after the acquisition of the company by Verizon, he became the leader of Verizon Media’s operations in Brazil, integrating the operations of Yahoo and AOL and the responsibility for monetizing all Microsoft platforms.
With more than 20 years of experience in the digital industry, with stints in the management of companies such as Grupo Brasil Telecom Internet (Lokau.com, iBest, iG and BrTurbo), Izay was also president of the Interactive Advertising Bureau (IAB) Brazil.
André Salles de Azevedo holds a degree in Business Administration from Ibmec and a postgraduate degree in Economics from FGV.
He spent 8 years at Google, leading relationships with major advertisers in the automotive and travel industries.
After a period at Unilever, he joined Itaú Unibanco in 2020 as Marketing Superintendent. At Itaú, he has led initiatives such as the Travessia program, the repositioning of Itaú Personnalité, and more recently, product marketing efforts for both individual and business segments.
André is from Minas Gerais, married, and father to Fefe (4) and Rafa (3 months)
Carlinha Gagliardi has 27 years of experience in media, channels, and engagement, working since the early days of digital media in Brazil with a strong focus on strategy and innovation.
She has worked with major advertisers such as Itaú, Vivo, and Reckitt and has led media and investment areas at global agencies including Wunderman, Rapp Collins, and BETC.
She has managed global clients and leads commercial areas at TV Globo and Record TV.
She was nominated as Media Professional at the Caboré Awards in 2018 and again in 2025.
She currently leads the Media and Trading areas at IPG Mediabrands.
Dado Lancellotti is the Executive Director responsible for Record TV’s Multiplatform area and for the strategy and management of all its digital products (R7, PlayPlus, ACLR).
With more than 20 years of experience, he was an entrepreneur and acted in relevant operations in our industry, in addition to being one of the founders of R7 itself and having held leadership positions in advertising agencies and communication groups.
In recent years he has also dedicated himself to personal initiatives in the areas of entertainment, audiovisual and the investment market.
More than 20 years of experience in the Brazilian digital industry, mainly managing commercial relationships with advertisers and agencies and working for the last 12 years with a greater focus on the Ad Tech industry.
With a degree and postgraduate degree in advertising and marketing, she began her corporate career at the first internet access provider in Brazil, developing a solid career with vast experience in the digital area.
She worked in important Advertising Agencies of large groups such as WPP and Dentsu Group, managing teams in the development of online strategies and projects for large brands and clients, being part of an important moment of digital transformation in Brazil. At the time, she was nominated for an Award – MMOnline (Meio e Mensagem) – as the best Account Director of the year.
In recent years, she has worked in the most important global AdTech companies such as Microsoft Advertising, working in the Product and AdSolutions area, with subsequent global integration with Verizon and Yahoo, assuming the position of Sales Lead Brazil.
Since the beginning of 2023, she has taken on the challenge of setting up the Uber Advertising operation in Brazil, leading the conversations and opening a new window of opportunity for brands and agencies to connect with their consumers at a very special moment in their journey.
A senior executive with 25+ years in digital advertising and business, Daniela is currently at Globo, leading commercial strategy and driving the integration of content, data, and technology. Former General Manager of TikTok Brazil and Retail leader at Facebook Brazil, with prior experience at Microsoft, Twitter, and Americanas.com.
Graduated in Advertising, and specialist in Business Management from Ibmec, she is Head of Media at Stellantis for the brands Fiat, Jeep, Ram, Citroën and Peugeot.
In recent years, digital transformation has been built into the data-driven strategy of brands. He built his career in agencies and is now also a member of the IAB Board.
Fabiana Baraldi is the mother of João and Francisco and an Advertising graduate with over 19 years of experience across media, data, innovation, and new business in leading national and international agencies.
She co-founded a digital agency and led data intelligence and digital strategy projects focused on business growth and incremental revenue.
She built and headed the Data & Insights department at one of the largest agencies in Brazil and globally.
Fabiana is a Cannes Lions Media winner, international speaker, and former professor at ESPM and FGV.
In 2019, she founded Li.belo, an education initiative in advertising for underserved communities.
She is currently CEO of Jellyfish Brazil, part of The Brandtech Group.
Her work connects data, creativity, and technology to turn information into meaningful business impact.
Fabiana Manfredi has more than 25 years of experience in the advertising industry. As CEO of Impulso (the advertising solutions company of the RD Saúde Group) since September 2024, her mission is to establish the company as the leading retail media player in the wellness, beauty, and health segments of the Brazilian market.
Part of the expansion strategy includes the operation’s digital out-of-home (DOOH) solution — more than 10,000 digital screens across 2,500 Raia and Drogasil pharmacies throughout Brazil — as well as accelerating the digital journey across the various channels, with a focus on brand building and increasing sales performance (sell-out).
Prior to her current role, the executive led business units at companies such as Mercado Ads (Mercado Livre) and X (formerly Twitter). She also worked in the media departments of award-winning global agencies such as Omnicom, WPP, and Dentsu.
She was a finalist for the Caboré Award in 2022, recognized as a Women to Watch by Meio & Mensagem in 2025, and currently serves as a board member of IAB and MMA, having previously served as a board member of CENP.
Passionate about building brands which aims to serve society and spark conversations that matter. Throughout her journey at Unilever, she has had the privilege of working with iconic brands such as Dove and Hellmann’s, and currently leads the Home Care portfolio, including OMO, CIF, and Comfort.
She is at the forefront of Unilever’s “Social-First” transformation, integrating data, creativity, and culture to accelerate brand growth and relevance.
Recognized for driving initiatives that bridge brand building and performance, Giovanna has led — alongside an incredible team — projects celebrated at major industry festivals such as Cannes Lions, Effie, and MMA. She is one of the voices championing culture, creativity, and courage as powerful forces to transform businesses, build brands, and inspire people.
With a degree in International Relations and a postgraduate degree in business administration, Jose has been at Taboola for 5 and a half years, leading new partnerships with Publishers, serving as Country Manager for the Brazilian market and now responsible for the company’s operations in Latin America.
Before joining Taboola, he worked at companies such as Yahoo!, Baidu and Mozilla.
Graduated in Law, with an MBA in Marketing and a specialization in Branding, José Melchert has more than 20 years of experience in marketing, advertising, and sales. In October 2025, he joined Samsung Ads as Senior Director of Sales and Operations for Latin America, at a strategic moment for the operation that strengthened the company’s business leadership in Brazil and Mexico.
With a career marked by work at global companies such as Google, Spotify, and Microsoft, Melchert has led strategic initiatives in technology and advertising, consolidating his career in the Brazilian and Latin American markets. He has also held positions at Carrefour, Santander, and agencies such as Isobar, Africa, and Havas, always with a focus on business growth and brand building.
At Samsung Ads, the executive is responsible for leading the company’s commercial strategy in the region, strengthening relationships with agencies, advertisers, and business partners at a key moment in the maturation of the connected TV advertising market. His arrival reinforces the regional leadership team and reflects the company’s commitment to driving growth amid a rapidly evolving content consumption landscape.
In addition to his role at Samsung Ads, Melchert is also the president of the IAB Brazil Brand Safety Committee and has previously served on the MMA board, actively contributing to the development and ethics of the digital media ecosystem.
With more than 20 years of experience in the digital market, Leo Khede currently leads
Netflix’s Ad Business operations as Senior Director for Netflix in Latin America.
Previously, the executive led the TikTok agency area for Latin America for almost three years,
in addition to having served for eight months as General Director of the company’s office in Miami, being responsible for the Pan-Latam business and in all Spanish speaking countries in South America.
The executive also held several leadership positions at Yahoo!, where he was between 2005
and 2017, such as Commercial director and E-commerce director. After Yahoo! was acquired
by Verizon, he became Director of Sales and Platform at Verizon Media Brasil between 2018
and 2020.
Khede is currently a member of one of the MBA classes at the Berlin School of Creative
Leadership and sits on the board of directors of the NGO Nosso Olhar, focused on the
inclusion of people with Down Syndrome.
Marcelo Pacheco holds a degree in Electronic Engineering from Instituto Mauá de Tecnologia, a postgraduate degree in Marketing from ESPM, and executive education in management, strategy, and innovation from Stanford University and FGV.
With 30 years in senior leadership roles across Sales, Marketing, and Business Development, he has worked at Abril Group, Disney, ESPN, Meta, RBS, and WarnerMedia.
He is currently Chief Sales Officer at Eletromidia, Brazil’s largest Out-of-Home media company.
He was a three-time Caboré Award nominee and was named Media Professional of the Year in 2024.
As Industry Director, Marco Bebiano is responsible for driving Google’s business strategy across a portfolio of the world’s largest global and local advertisers, spanning the CPG, Health, Pharma, Beauty & Fashion, Auto, Media & Entertainment, Sporting Bets, and Gov Industry Relations sectors.
He leads a team focused on strategic partnerships through Google solutions to achieve business transformation and marketing results.
From 2020 to 2021, Bebiano held the position of President of IAB Brasil (Interactive Advertising Bureau), contributing to the promotion of the digital market in the country.
He remained President of the IAB Council from 2022 to 2023 and a Board Member in 2024 and 2025.
With a degree in Civil Engineering and a postgraduate degree in Business Management, Paula worked for ten years in the real estate market, where she worked in construction management and other areas of the industry.
In 2005, after discovering digital marketing when buying traffic for his real estate portal, he took over the Search area at F.biz, entering the advertising market once and for all.
At F.biz, he was responsible for bringing e-commerce accounts such as Netshoes and major consumer brands from Unilever and Nestlé to the media area.
In 2008, she was invited by Microsoft to take over performance and target products in Brazil, where she stayed for three years, also serving as Privacy Champ.
In 2011, she became partner and CEO of Blinks operations. In 2014, she sold the agency to WPP.
Elected Woman to Watch in 2017, she is part of the board of the IAB and ABAP, as well as the Eletromídia strategy committee.
She is also a member of the board of the Instituto Vencer o Câncer, of several startups where she is a partner and of Movimento Aladas, where she became a mentor with the UN Global Compact and UN Women in Brazil.
Paulo Samia joined UOL in 2000, holding the positions of financial manager of UOL Brazil and general manager of UOL Argentina until 2006.
He returned to UOL in 2016, after working for consulting and technology companies, as Strategic Planning Director, UOL Business Director, until becoming UOL CEO in 2019.
Paulo is a graduate and postgraduate in business administration from Fundação Getúlio Vargas in São Paulo, with MBA from Columbia Business School, New York.
With over 20 years of experience in communications and marketing, Renata is an ESPM graduate with an MBA from FGV.
Her background includes 12 years in strategic marketing (Kimberly-Clark, Whirlpool) and 6 years at Amazon, where she developed expertise in Retail and Amazon Ads, including an international assignment in Mexico.
She is currently the Agency Director at Mercado Ads.
Thiago Bispo is the president of BR Media.
With over 18 years of experience in the communications market, he has extensive experience in commercial leadership, having worked for companies such as Kwai, Yahoo!, Grupo Globo, and B2W. Bispo was responsible for launching TEADS in Brazil, leading the implementation and operation of the French company in its first years.
During his 4 years at BR Media, the executive strengthened business relationships with the most important agencies and advertisers in the country and spearheaded one of the most important negotiations in the market: the sale of BR Media to Publicis Groupe, making the company the first influencer marketing holding company operating in Latin America belonging to the French conglomerate. He rose from VP of Business to President of the company.
A leading figure in influencer marketing and the creative economy, Bispo is a member of the Executive Council of IAB Brazil and a regular speaker at advertising market events such as ProXXIma, MaxiMídia, and IAB Adtech & Branding.
Senior executive with a background in public policy, regulatory affairs, and stakeholder engagement, especially with complex political and regulatory environments. International experience, including exposure to Asian digital platform strategies. Former Director at AmCham Brazil, Canopy Growth, and Kuaishou Technology; currently Head of Public Policy (Brazil) at Meta, leading strategic engagement with the Federal Executive Branch, industry associations, and civil society organizations.
Holds a Bachelor’s degree in Economics, a Master’s degree in International Affairs, and advanced training in advocacy, lobbying, and artificial intelligence.
