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PresidentMelissa Vogellinkedin

Melissa Vogel is CEO of Kantar IBOPE Media in Brazil and current President of IAB Brasil. With over 25 years of experience in media research and intelligence, Melissa has held several leadership positions in different areas of Kantar, such as Commercial, Customer Service, New Business Development, Operations, Marketing, and Products. Both in Brazil and Latin America, Melissa has a deep understanding of customer needs, which has allowed her to collaborate with the industry in the development of metrics, products, and businesses, covering and expanding the company’s portfolio. Before assuming the position of CEO at Kantar IBOPE Media in Brazil, she worked as Global Agency Director at Kantar Media, Executive Director Multimedia, and Country Manager in Panama.

Melissa has a degree in Radio and TV from Universidade São Paulo – USP, has a master’s degree in Market Communication from ESPM, Administration from Fundação Getúlio Vargas – FGV and participated in the Advanced Management Program from IESE Business School in Barcelona. She also taught Market Intelligence at ESPM. She is an advisory board member of the National Advertising Self-Regulation Council-CONAR and the Brazilian Association of Research Companies – ABEP.

CEOCristiane Camargolinkedin

Cris Camargo is the CEO of IAB Brazil, an association which main mission is to develop the digital advertising market in the country and is also responsible for aligning Brazil with all other IABs in the world.

Cris holds a bachelor’s degree in Social Communication, a postgraduate degree in Business Administration from Insper and a specialization in Marketing and Sales at UCLA, Government Relations at Insper and a degree in Business Administration from Dom Cabral.

She has worked at well-known global companies such as Nokia, Carrefour and C&A, as well as agencies MPM and F.biz.

Cris leads one of the most solid foundations of IAB Global, being today one of the most relevant and influential class entitie in the market, encouraging and collaborating with various institutional and political actions in Brazilian digital advertising.

Chief of Government AffairsDiego Gualda

Legal Director at Twitter for Latin America and Canada, with more than 15 years of experience in internet and technology businesses. Former partner of Machado Meyer Advogados, where he has led the data protection and technology practice. He was also head of the legal departments at 99 and Yahoo for Latin America.

Chief Financial OfficerPaulo Samia

Paulo Samia joined UOL in 2000, holding the positions of financial manager of UOL Brazil and general manager of UOL Argentina until 2006. He returned to UOL in 2016, after working for consulting and technology companies, as Strategic Planning Director, UOL Business Director, until becoming UOL CEO in 2019. Paulo is a graduate and postgraduate in business administration from Fundação Getúlio Vargas in São Paulo, with MBA from Columbia Business School, New York.

Chief Operation OfficerDaniela Galego

More than 20 years’ experience in the Brazilian digital industry, mainly managing the business relationship with advertisers and agencies and working for the last 10 years in the Ad Tech Industry.

Graduated and post-graduated in advertising and marketing, I started my corporate career in the first internet access provider in Brazil, and have a vast experience in the digital advertising area.

During my period working in Advertising Agencies, among other solid expertise, I managed teams who were developing online strategies for major clients, being part of an important digital transformation moment  for many brands that are now consolidated. By that time, I was  nominated to an important Award – MMOnline (Meio e Mensagem) –  as the best Account Director of the year.

Throughout my period in AdTechs, I have developed a stronger sales capability working for more than 10 years in the most important global companies. Firstly, as Product Solutions, and nowadays leading Yahoo’s Sales team in Brazil, acting directly with great companies in the country and showing substantial results.

Effective communicator with extensive management skills and also a facilitator on a corporate environment.
I really like to figure out how all of the pieces and resources can be arranged to achieve a maximum productivity.

Chief of Institutional and Market Relations Marcia Esteves

LEW’LARA/ TBWA

Advsory Board 2022

Board PresidentMarco Bebiano

As Industry Director, Marco Bebiano is responsible for conducting Google’s business strategy in a portfolio of the world’s largest global and local advertisers, covering the CPG, Pharma, Technology and Government sectors. He leads a team focused on strategic partnerships through Google solutions to achieve business transformation and marketing results.
In January 2020, Bebiano also assumed the presidency of IAB Brazil (Interactive Advertising Bureau), collaborating to promote the digital market in the country.

AdvisorAna Moises

Ana Moises is the Director of LinkedIn Marketing Solutions in Latin America. With more than 20 years of experience in the Brazilian Market of internet media, most of the time managing the business relationship with major advertisers and agencies. She is president of IAB Brazil and plays an important role developing the industry in the country. Ana Moises has worked in large technology companies, such as Yahoo! And Microsoft, where she worked for 10 years. Ana holds a degree in Business Administration and Marketing from ESPM and Executive Program at Dom Cabral.

AdvisorAndré Izay
AdvisorCarolina Buzeto

WPP Agency

AdvisorEduardo Lorenzi

Publicis Brasil´s CEO since January 2019, Eduardo Lorenzi started his career at Talent 22 years ago. Then he moved on to Neogama/BBH where he worked for a decade as Head of Planning Latam until he became partner. He took over as Copresident at Publicis (beside Miriam Shirley) in 2017 after working as Planning VP of the agency for three years. Throughout his path, Lorenzi was part of the most prestigious strategy and effectiveness awards juries, such as Effie Brazil, Effie Worldwide and the Jay Chiat Strategy Awards. He was also Grupo de Planejamento´s (APG Brazil) president from 2011 to 2013 and member of the Institution’s Council from 2013 to 2017. Nowadays, he is a member of the Ethics Committee of Conar (National Council for Self-Regulatory Advertising). APP (Association of Advertising Professionals) elected Lorenzi Planning Professional of the Year in 2013 and he was nominated for the same title at Caboré´s Award (the most important prize of the Brazilian market) twice – at 2011 and 2015.

AdvisorEzra Geld

MATTERKIND

AdvisorFabiana Manfredi

MERCADO LIVRE

AdvisorFernando Tassinari

One of the pioneers of the Brazilian digital market, Fernando brings more than 20 years from experience in international management throughout Latin America to the position Regional Director at Taboola, Content Marketing and Platform Company Discovery. Your work experience for Agencies, Publishers and technology companies helped him develop a deep understanding and experience in the ecosystem of local advertising, as well as in the management and management of multinational operations.

Before joining Taboola, Fernando was Managing Director of Criteo, Turn’s Managing Director also pioneering what we now call the Media Program, CEO of the marketing agency MRM Worldwide Brasil (McCannWorldgroup), where it led it to double its revenue and number of employees, while seeking the transition to a digital agency and CRM. Before that was General Manager at Razorfish (Publicis Group), where he led the implementation of the company’s operation in the region. Previously, it acted
as General Manager of realmedia Brazil, where he was responsible for the management of Media business and technology and for the construction of the ad network
Realmedia.

Other experiences include roles as Sales Director of Real Games in Brazil and Head of Business Unit in Yahoo! in Brazil. Tassinari graduated in Media Communication from Anhembi Morumbi and a MBA Graduate in Propaganda and Marketing from ESPM.

AdvisorFred Muller

Fred Müller has been SBT’s Business and Marketing Director for 1 year. He started his career at TV Globo in Recife and has worked for companies such as Record TV, Editora Três and Globosat, where he worked for the last 20 years, having reached the position of Commercial Executive Director.

AdvisorGabriela Comazetto

With 23 years of experience in the marketing and advertising market, Gabriela Comazzetto is the Head of Global Business Solutions from TikTok for Latam.

Previously, she worked for 4 years at Facebook as Business Director responsible for retail, ecommerce and travel, about 2 years on Twitter as sales director for Mid-Market and SMB, 9 years at Microsoft as brazil sales manager of the online division and 5 years at AB InBev as sales manager. Gabriela also worked at Fulano.com and Itaú Seguros.

She holds a degree in management from fundação Armando Alvares Penteado (FAAP), an MBA in sales and marketing management from the School of Advertising and Marketing (ESPM) and also participated in the Microsoft Brazil leadership program at Georgetown University McDonough School of Business in Washington, USA.

AdvisorLuiz Valente

Talenses

AdvisorMarcelo Bechara Hobaika

Globo Group

AdvisorNina Dragone

Since 2019, she has been Head of Sales and Business Development at Facebook Brasil, leading the digital transformation in the -commerce, Retail, Travel and Fashion & Beauty industries – also worked in the Auto, Mobility and Real Estate Industries. She worked for 11 years at the BMW Group, in the leadership line of the company’s business division – she was BMW Marketing and Product Director for Latin America. She also served as Head of the MINI brand operation in Brazil and investigations into sales and marketing positions in the group’s Financial Services division in Latin America and Europe. She started her career at the Volvo Group, managing the communication area in the Swedish brand’s Construction Equipment division.

Nina has a degree in Social Communication from UNESP, with an exchange at Ludwig Maximilian Universität in Munich, Germany. Post graduated at USP in Sales Management & Marketing, with an International Executive MBA from FIA USP in partnership with EMS Lyon, Kings College and University of Shanghai.

AdvisorPedro Ramos

Baptista Luz Advogados

AdvisorVictor Soffiatti

17 years experience, 4 year as Global head of media and Consumer experience in The Netherlands, with broad experience in the media and digital fields. Victor is Data and Media Director at L’Oréal Brazil. With extensive experience in marketing, media and more specifically in digital marketing and data analysis, in companies such as General Electric, AkzoNobel and HEINEKEN. Victor has MBA from ESPM and PMO and Agile practitioner certification by PMI-Paris.