Business Director for Consumer Goods, Technology and Government at Google Brazil, Marco Bebiano oversees all aspects of the business strategy and development of the Consumer Goods industry & Technology at Google Brazil. Prior to that, he spent much of his more than 12 years of Google working and leading business development initiatives with advertising agencies. With more than 20 years of experience in Marketing and Advertising, being 15 in digital, before joining Google, Marco was director of media, responsible for planning, Shopping, Business Intelligence departments for World Class Brands like Coca-Cola, FIAT, L& #39;Oreal, Credicard, Diageo, Whirlpool as well as industry leaders from Brazil, Bradesco, SKY TV, Healthy (BRF Foods), among others. Established a collaborating for the digital market, actively participating in the Brazilian Media Council (Media Group) for 6 years as leader of the Internet committee as well as the IAB, where it is today. He is avid for sports, surf devotee, public speaker and global traveler. But recently he became a father, and he paused all this!
Cris Camargo is the CEO of IAB Brazil, an association which main mission is to develop the digital advertising market in the country and is also responsible for aligning Brazil with all other IABs in the world.
Cris holds a bachelor’s degree in Social Communication, a postgraduate degree in Business Administration from Insper and a specialization in Marketing and Sales at UCLA, Government Relations at Insper and a degree in Business Administration from Dom Cabral.
She has worked at well-known global companies such as Nokia, Carrefour and C&A, as well as agencies MPM and F.biz.
Cris leads one of the most solid foundations of IAB Global, being today one of the most relevant and influential class entitie in the market, encouraging and collaborating with various institutional and political actions in Brazilian digital advertising.
CEO of OLIVER for Latin America, Mastrocola has more than 20 years of international experience in technology and communication companies. In recent years he has served in several leading positions in the market, winning awards as the best digital agency in Brazil and one of the best agencies to work with. Graduated in marketing and advertising, holds MBA in strategic and economic management of markets by FGV and leadership and management courses by Wharton University and INSEAD Business School.
Mechanical engineer, postgraduate in strategic management. From 1995 he was the partner responsible for Webra’s commercial area. He then served as commercial director for Promon and as an e-business consultant for companies such as Itaú, Vale, TAM among others. He was CEO of ZAP Imóveis for 10 years and today he is Chairman of the Board of ZAP and responsible for the Integrated Business Directorate of Globo.
Regina Lima is currently Twitter’s Senior Legal Director for Latin America and Canada. Previously, she worked for 2 years as Facebook’s Associate General Counsel where she structured the beginning of the social networking operation in Latin America. Prior to Facebook, Regina was Senior Legal Director of Yahoo! for almost 8 years, overseeing the company’s operations in Brazil. Regina began her career in law and technology in 2000, shortly after graduating from law school, when she started advising several Brazilian startups as well as investors of the area.
It has more than 19 years of experience in management, Sales and business Development in the advertising and adtech market. With the largest global technology companies and audiovisual content producers, the executive currently holds the position of Managing Director of Teads. It also integrates the team of founders of Facebook Brazil, where it acted as Business Director for the automotive, Telecom and Technology industries. MBA Marketing from BSP and Executive Education at Harvard.
Advsory Board 2020
Ana Moises is the Director of LinkedIn Marketing Solutions in Latin America. With more than 20 years of experience in the Brazilian Market of internet media, most of the time managing the business relationship with major advertisers and agencies. She is president of IAB Brazil and plays an important role developing the industry in the country. Ana Moises has worked in large technology companies, such as Yahoo! And Microsoft, where she worked for 10 years. Ana holds a degree in Business Administration and Marketing from ESPM and Executive Program at Dom Cabral.
With more than 19 years of experience in digital marketing, Marcio Garcez is a business director with a focus on the consumer industry on Facebook Brazil, being responsible for the service of large national and global companies in this segment.
Previously, Marcio was the head of the business teams for the Consumer, Media, Entertainment industries, Great Apps, Education and Classifieds in general in their passage of more than 8 years in the leadership of Google Brazil being protagonist in structuring the online video offer in a massive way, technology platforms, content generation along with influencers, and digital opportunity amplification strategies linking to the consumer and retail industry.
In his entrepreneurial career, his stint at the IPG Group’s R/GA digital agency, his role as VP of Sales and co-founder of Predicta, and the implementation of DoubleClick do Brasil’s operations upon his arrival in 1999 complete his diverse profile that mixes in-depth knowledge of technologies for managing and delivering results, media and brand building with the most relevant platforms, customers and industry segment of the current market.
Pedro Ramos é sócio do Baptista Luz Advogados, graduado em Direito pela Universidade de São Paulo, Mestre em Direito e Desenvolvimento Econômico e Social pela Fundação Getúlio Vargas e tem Pós-Graduação na University of Southern California e no Centro de Extensão Universitária (IICS). Também é conselheiro do Grupo Dínamo, da Associação Brasileira de Startups e do Internet Advertising Bureau Brasil.
She is a Civil Engineer graduated from UFPR and post graduated in Business Management from FGV. She worked 10 years in the real estate market, where she acted in all areas, from marketing to management of major construction projects. In 2005, she took over the search area of F.biz and got into the digital advertising
market. In F.biz, she was responsible for bringing into the media area big retail accounts. She also brought in small and medium advertisers that would become Blinks initial portfolio.
In 2008 she was invited by Microsoft to take over the targeting and performance products in Brazil, where she stayed for 3 years. During this period, she was responsible for launching the first retargeting tool in the market, besides working with the improvement of the inventory monetization of Microsoft properties in Brazil. In 2011, she was invited to become a partner and CEO of Blinks operations; a company specialized in performance media management since 2009. Under her management, the company increased its sales by 20 times and became one of the major advertisers in the Brazilian digital market and a reference in the
Today, Blinks belongs to the WPP group. It has 170 employees, more than 50 mid-sized customers and around 20 big accounts, including Ambev, Google and FCA. Paula is also a board member of IAB, where she helps develop the Brazilian digital market.
Paulo Samia joined UOL in 2000, holding the positions of Finance Manager of UOL Brazil and General Manager of UOL Argentina until 2006. He returned to UOL in 2016, after having gone through consulting and technology companies, as Strategic Planning Director and Chief Revenue Officer, until becoming CEO of UOL in 2019. Paulo is a graduate and postgraduate in business administration from FGV in São Paulo, with an MBA from Columbia Business School, New York.
Ricardo Dias had a non-traditional rise to the top of the marketing and business world. From his beginnings 18 years ago selling beer in Brazil, he learned the business from the ground up. His passion is for creativity that shapes culture. Ricardo worked across a number of roles around the Globe, including England, Canada, China and New York City. In 2019 he was named the regional CMO for Ambev in Brazil.
With a degree in Advertising and Propaganda from Mackenzie University in São Paulo, Denis Onishi has more than 20 years of experience in the market. Began career in advertising agencies like JWT, Havas, Dentsu and Cheil where he worked with Ford, Citroën, Toyota and Samsung. As a brand manager was one of those responsible for the launch of BMW i3 and BMW i8 (electric and hybrid car) in Brazil. At FCA Latam since 2016, is the Media Head of the brands Fiat, Jeep, Dodge, RAM, Chrysler and Mopar in Brazil and Latin America and VP of the ABA Media Committee (Brazilian Association of Advertisers)
Melissa brings together more than 22 years of experience in the research and media intelligence market, working at Kantar IBOPE Media in Brazil and Panama and with a global experience at Kantar Media. She has held leadership positions in several areas of the company such as Commercial, Customer Service, New Business Development, Operations, Marketing and Products. Currently she is the CEO Brazil.
Prior to becoming Managing Director of Accenture Interactive, in July 2019, Giovanni Rivetti was CEO and co-founder of New Content, Brazil’s largest branded content company, acquired by Accenture in 2018. Giovanni brought the experience of evolving the content market focused on producing cross-platform brand stories for companies like Natura, LATAM, Electrolux and Microsoft, among others.
One of the pioneers of the Brazilian digital market, Fernando brings more than 20 years from experience in international management throughout Latin America to the position Regional Director at Taboola, Content Marketing and Platform Company Discovery. Your work experience for Agencies, Publishers and technology companies helped him develop a deep understanding and experience in the ecosystem of local advertising, as well as in the management and management of multinational operations.
Before joining Taboola, Fernando was Managing Director of Criteo, Turn’s Managing Director also pioneering what we now call the Media Program, CEO of the marketing agency MRM Worldwide Brasil (McCannWorldgroup), where it led it to double its revenue and number of employees, while seeking the transition to a digital agency and CRM. Before that was General Manager at Razorfish (Publicis Group), where he led the implementation of the company’s operation in the region. Previously, it acted
as General Manager of realmedia Brazil, where he was responsible for the management of Media business and technology and for the construction of the ad network
Other experiences include roles as Sales Director of Real Games in Brazil and Head of Business Unit in Yahoo! in Brazil. Tassinari graduated in Media Communication from Anhembi Morumbi and a MBA Graduate in Propaganda and Marketing from ESPM.
Publicis Brasil´s CEO since January 2019, Eduardo Lorenzi started his career at Talent 22 years ago. Then he moved on to Neogama/BBH where he worked for a decade as Head of Planning Latam until he became partner. He took over as Copresident at Publicis (beside Miriam Shirley) in 2017 after working as Planning VP of the agency for three years. Throughout his path, Lorenzi was part of the most prestigious strategy and effectiveness awards juries, such as Effie Brazil, Effie Worldwide and the Jay Chiat Strategy Awards. He was also Grupo de Planejamento´s (APG Brazil) president from 2011 to 2013 and member of the Institution’s Council from 2013 to 2017. Nowadays, he is a member of the Ethics Committee of Conar (National Council for Self-Regulatory Advertising). APP (Association of Advertising Professionals) elected Lorenzi Planning Professional of the Year in 2013 and he was nominated for the same title at Caboré´s Award (the most important prize of the Brazilian market) twice – at 2011 and 2015.