As Industry Director, Marco Bebiano is responsible for conducting Google’s business strategy in a portfolio of the world’s largest global and local advertisers, covering the CPG, Pharma, Technology and Government sectors. He leads a team focused on strategic partnerships through Google solutions to achieve business transformation and marketing results.
In January 2020, Bebiano also assumed the presidency of IAB Brazil (Interactive Advertising Bureau), collaborating to promote the digital market in the country.
Cris Camargo is the CEO of IAB Brazil, an association which main mission is to develop the digital advertising market in the country and is also responsible for aligning Brazil with all other IABs in the world.
Cris holds a bachelor’s degree in Social Communication, a postgraduate degree in Business Administration from Insper and a specialization in Marketing and Sales at UCLA, Government Relations at Insper and a degree in Business Administration from Dom Cabral.
She has worked at well-known global companies such as Nokia, Carrefour and C&A, as well as agencies MPM and F.biz.
Cris leads one of the most solid foundations of IAB Global, being today one of the most relevant and influential class entitie in the market, encouraging and collaborating with various institutional and political actions in Brazilian digital advertising.
Paulo Samia joined UOL in 2000, holding the positions of financial manager of UOL Brazil and general manager of UOL Argentina until 2006. He returned to UOL in 2016, after working for consulting and technology companies, as Strategic Planning Director, UOL Business Director, until becoming UOL CEO in 2019. Paulo is a graduate and postgraduate in business administration from Fundação Getúlio Vargas in São Paulo, with MBA from Columbia Business School, New York.
Regina Lima is currently Twitter’s Senior Legal Director for Latin America and Canada. Previously, she worked for 2 years as Facebook’s Associate General Counsel where she structured the beginning of the social networking operation in Latin America. Prior to Facebook, Regina was Senior Legal Director of Yahoo! for almost 8 years, overseeing the company’s operations in Brazil. Regina began her career in law and technology in 2000, shortly after graduating from law school, when she started advising several Brazilian startups as well as investors of the area.
It has more than 19 years of experience in management, Sales and business Development in the advertising and adtech market. With the largest global technology companies and audiovisual content producers, the executive currently holds the position of Managing Director of Teads. It also integrates the team of founders of Facebook Brazil, where it acted as Business Director for the automotive, Telecom and Technology industries. MBA Marketing from BSP and Executive Education at Harvard.
Advsory Board 2021
Ana Moises is the Director of LinkedIn Marketing Solutions in Latin America. With more than 20 years of experience in the Brazilian Market of internet media, most of the time managing the business relationship with major advertisers and agencies. She is president of IAB Brazil and plays an important role developing the industry in the country. Ana Moises has worked in large technology companies, such as Yahoo! And Microsoft, where she worked for 10 years. Ana holds a degree in Business Administration and Marketing from ESPM and Executive Program at Dom Cabral.
Andre Izay is currently the Managing Director of Verizon Media in Brazil. He joined Yahoo in 2006 to lead Overture’s (Yahoo Search Marketing) operations in South America. Izay brings 20 years of experience in the digital industry managing companies such as the Brasil Telecom Internet Group (Lokau.com, iBest, iG and BrTurbo). Izay is also a former president of the Interactive Advertising Bureau (IAB) Brazil.
With a degree in Advertising and Propaganda from Mackenzie University in São Paulo, Denis Onishi has more than 20 years of experience in the market. Began career in advertising agencies like JWT, Havas, Dentsu and Cheil where he worked with Ford, Citroën, Toyota and Samsung. As a brand manager was one of those responsible for the launch of BMW i3 and BMW i8 (electric and hybrid car) in Brazil. At FCA Latam since 2016, is the Media Head of the brands Fiat, Jeep, Dodge, RAM, Chrysler and Mopar in Brazil and Latin America and VP of the ABA Media Committee (Brazilian Association of Advertisers)
Publicis Brasil´s CEO since January 2019, Eduardo Lorenzi started his career at Talent 22 years ago. Then he moved on to Neogama/BBH where he worked for a decade as Head of Planning Latam until he became partner. He took over as Copresident at Publicis (beside Miriam Shirley) in 2017 after working as Planning VP of the agency for three years. Throughout his path, Lorenzi was part of the most prestigious strategy and effectiveness awards juries, such as Effie Brazil, Effie Worldwide and the Jay Chiat Strategy Awards. He was also Grupo de Planejamento´s (APG Brazil) president from 2011 to 2013 and member of the Institution’s Council from 2013 to 2017. Nowadays, he is a member of the Ethics Committee of Conar (National Council for Self-Regulatory Advertising). APP (Association of Advertising Professionals) elected Lorenzi Planning Professional of the Year in 2013 and he was nominated for the same title at Caboré´s Award (the most important prize of the Brazilian market) twice – at 2011 and 2015.
One of the pioneers of the Brazilian digital market, Fernando brings more than 20 years from experience in international management throughout Latin America to the position Regional Director at Taboola, Content Marketing and Platform Company Discovery. Your work experience for Agencies, Publishers and technology companies helped him develop a deep understanding and experience in the ecosystem of local advertising, as well as in the management and management of multinational operations.
Before joining Taboola, Fernando was Managing Director of Criteo, Turn’s Managing Director also pioneering what we now call the Media Program, CEO of the marketing agency MRM Worldwide Brasil (McCannWorldgroup), where it led it to double its revenue and number of employees, while seeking the transition to a digital agency and CRM. Before that was General Manager at Razorfish (Publicis Group), where he led the implementation of the company’s operation in the region. Previously, it acted
as General Manager of realmedia Brazil, where he was responsible for the management of Media business and technology and for the construction of the ad network
Other experiences include roles as Sales Director of Real Games in Brazil and Head of Business Unit in Yahoo! in Brazil. Tassinari graduated in Media Communication from Anhembi Morumbi and a MBA Graduate in Propaganda and Marketing from ESPM.
With more than 20 years of experience in the sectors of consumer goods, technology and consulting, Fernando Yunes assumed, in May 2020, the position of Senior Vice-President and Leader of the Free Market in Brazil. Yunes has the challenge of conducting the Brazilian operation of the company, with the main mission of improving the integration between the business units that correspond to the e-commerce ecosystem, covering Marketplace, Classifieds, Advertising and Market Shops. The executive also arrives with the objective of contributing to the
consolidation of the leadership in e-commerce of the Free Market in Brazil, in synergy with the advance of fintech business, with Mercado Pago, and logistics, with Mercado Envios. Yunes held leadership positions in companies such as Whirlpool, Bain & Company and Promon. Over the past two years he has served as CEO of Sem Parar – a technology and recognition company, pioneer in the automatic payment market in Brazil – helping to consolidate the scanning process and expand the group’s business fronts. Graduated in Mechanical Engineering, by Unicamp, and Business Administration, by PUC- Campinas, Yunes has MBA by Ross School of Business (University of Michigan), besides executive education by Hyper Island and Kellogg Executive Education.
Fred Müller has been SBT’s Business and Marketing Director for 1 year. He started his career at TV Globo in Recife and has worked for companies such as Record TV, Editora Três and Globosat, where he worked for the last 20 years, having reached the position of Commercial Executive Director.
With considerable expertise in Digital Marketing – an area she has worked in for about 20 years –, Gabriela Viana is the Director Enterprise ABM, US Corporate & Latam Field Marketing at Adobe. The executive has built a distinguished career in the Mobile and Digital sectors, having worked in the mobile software and smartphone industry for many years. Gabriela has worked at Motorola Mobility as Head of Digital Latam, at Google as Head of Android, Nexus and Google Play for Latin America, and at Chinese startup Xiaomi as Marketing Director. She has graduated in Advertising and has a large number of majors, including Advertising extension from ESPM (São Paulo, Brazil), MBA from Insper (São Paulo, Brazil), and EDP (Executive Development Program) from Kellogg School of Management.
Executive Director at Accenture Interactive since 2018. He is the head of the Communicate Experience team for Latin America, as well as the go to market team for the consumer goods, retail, health and education industries-leading integrated experience transformation projects. Before joining Accenture, he was CEO and co-founder of New Content for 12 years, the largest branded content company in Brazil, acquired by Accenture in 2018.
A founding member of the ABA (Brazilian Association of Advertisers) Best Practices Committee on Brand Content, director of the founding board of BCMA SA (Branded Content Marketing Association of South America), he was president in 2018 and 2019 of the IAB Brazil Content and Social Media Committee and joined the board in 2020.
Melissa brings together more than 24 years of experience in the research and media intelligence market, working at Kantar IBOPE Media in Brazil and Panama and with a global experience at Kantar Media. She has held leadership positions in several areas of the company such as Commercial, Customer Service, New Business Development, Operations, Marketing and Products. Currently she is the CEO Brazil.
With over 20 years of experience in digital marketing, Marcio Garcez is business director with focus on in the Consumer Goods industry on Facebook Brazil, being responsible for serving large national and global companies in this segment.
Previously, Marcio was in charge of the business teams for the Consumer, Media industries, Entertainment, Large Applications, Education and Classifieds in general in its passage of more than 8 years in the leadership of Google Brazil being protagonist in the structuring of the online video offer of massive form, technology platforms, content generation with influencers, and strategies for amplification of the digital opportunity, connecting to the consumer and retail industry.
In his career marked by entrepreneurship, his passage through the R/GA digital agency of the group IPG, its role as VP of sales and co-founder of Predicta, and the implementation of the operations of DoubleClick do Brasil on its arrival in the country in 1999 completes its diverse profile that blends the in-depth knowledge of technologies aimed at managing and assigning results, media and construction
brand with the most relevant platforms, customers and industry segment of the current market.
She is a Civil Engineer graduated from UFPR and post graduated in Business Management from FGV. She worked 10 years in the real estate market, where she acted in all areas, from marketing to management of major construction projects. In 2005, she took over the search area of F.biz and got into the digital advertising
market. In F.biz, she was responsible for bringing into the media area big retail accounts. She also brought in small and medium advertisers that would become Blinks initial portfolio.
In 2008 she was invited by Microsoft to take over the targeting and performance products in Brazil, where she stayed for 3 years. During this period, she was responsible for launching the first retargeting tool in the market, besides working with the improvement of the inventory monetization of Microsoft properties in Brazil. In 2011, she was invited to become a partner and CEO of Blinks operations; a company specialized in performance media management since 2009. Under her management, the company increased its sales by 20 times and became one of the major advertisers in the Brazilian digital market and a reference in the
Today, Blinks belongs to the WPP group. It has 170 employees, more than 50 mid-sized customers and around 20 big accounts, including Ambev, Google and FCA. Paula is also a board member of IAB, where she helps develop the Brazilian digital market.
CEO of OLIVER for Latin America, Mastrocola has more than 20 years of international experience in technology and communication companies. In recent years he has served in several leading positions in the market, winning awards as the best digital agency in Brazil and one of the best agencies to work with. Graduated in marketing and advertising, holds MBA in strategic and economic management of markets by FGV and leadership and management courses by Wharton University and INSEAD Business School.
Graduated in Business Administration from the University of São Paulo (USP),
with MBA in Marketing from Escola Superior de Propaganda e Marketing (ESPM),
Silvana has been working in the area since 1996. Throughout her career, she has been through several segments and companies, among them Unilever, where participated in the construction of the repositioning of the Omo brand at the end of the 90s; Credicard, acting in the repositioning and brand experience work of the Diners brand; and Grupo Pão de Açucar, where he led the marketing of Taeq, Pão de Açúcar, Extra and loyalty and CRM programs. At Carrefour Brasil since 2015, Silvana is responsible for Branding and Marketing, leading the brand strategy and communication of all its formats. Among her main contributions are the strategic construction and launch of the My Carrefour program and the Carrefour Pamplona flagship project, currently a reference for the network globally. Born in Ribeirão Preto (SP), Silvana is married and the mother of two children. Passionate about nutrition, sports and the family, she participates intensely in an internal committee for women’s empowerment and ascension in the job market.