Ana Moises is Director of LinkedIn’s Marketing Solutions area for Latin America.
With over 22 years of experience in the internet and media market and in managing relationships between large advertisers and agencies. Ana was president of IAB Brasil in 2018 and 2019 and chaired the board in 2020. She is currently an advisor to CONAR and IAB. She has worked for large technology companies, such as Yahoo! and Microsoft, where he stayed for 10 years.
Ana has a degree in Business Administration and Marketing from ESPM with a specialization at Dom Cabral.
Cris Camargo is the CEO of IAB Brazil, an association which main mission is to develop the digital advertising market in the country and is also responsible for aligning Brazil with all other IABs in the world.
Cris holds a bachelor’s degree in Social Communication, a postgraduate degree in Business Administration from Insper and a specialization in Marketing and Sales at UCLA, Government Relations at Insper and a degree in Business Administration from Dom Cabral.
She has worked at well-known global companies such as Nokia, Carrefour and C&A, as well as agencies MPM and F.biz.
Cris leads one of the most solid foundations of IAB Global, being today one of the most relevant and influential class entitie in the market, encouraging and collaborating with various institutional and political actions in Brazilian digital advertising.
Founder and CEO of Zygon, expert in business solutions based in data and digital media, and of Black Adnet, a hub of creators and publishers that connects brands to black consumers. He has a PhD in Communication from UFBA, and researches applications of Big Data to Communication. Selected in 2022 as one of the Young Business Leaders of the Americas (YLAI) by the United States Government, he also mentors early stage startups at the Founder Institute.
Melissa Vogel is CEO of Kantar IBOPE Media in Brazil and current President of IAB Brasil. With more than 25 years of experience in research and media intelligence, Melissa has held several leadership positions in different areas of Kantar IBOPE Media, such as Commercial, Customer Service, New Business Development, Operations, Marketing and Products. Both in Brazil and Latin America, Melissa has a deep understanding of customer needs, which has allowed her to collaborate with the industry in the development of metrics, products and businesses, covering and expanding the company’s portfolio. Before assuming the role of CEO at Kantar IBOPE Media in Brazil, she worked as Global Agency Director at Kantar IBOPE Media, Executive Director of Multimedia and Country Manager in Panama.
Melissa has a degree in Radio and TV from Universidade São Paulo – USP, a master’s degree in Market Communication from ESPM, Administration from Fundação Getúlio Vargas – FGV and participated in the Advanced Management Program at IESE Business School in Barcelona. He also taught Market Intelligence at ESPM. She is an advisory advisor to the National Advertising Self-Regulation Council – CONAR and the Brazilian Association of Research Companies – ABEP.
Paulo Samia joined UOL in 2000, holding the positions of financial manager of UOL Brazil and general manager of UOL Argentina until 2006. He returned to UOL in 2016, after working for consulting and technology companies, as Strategic Planning Director, UOL Business Director, until becoming UOL CEO in 2019. Paulo is a graduate and postgraduate in business administration from Fundação Getúlio Vargas in São Paulo, with MBA from Columbia Business School, New York.
Raffael is passionate about innovation, communication, and people & business management. With more than 20 years of international experience in technology and communication companies, he has been playing leadership roles in Latin America’s market, managing multicultural and cross-disciplinary teams to deliver value to clients, and helping them connect their brands with consumers in a meaningful way.
Advsory Board 2024
Paula Puppi is Chief Transformation Officer at WPP in Brazil. With a degree in Civil Engineering and a postgraduate degree in Business Management, Paula worked for ten years in the real estate market, where she worked in construction management and other areas of the industry. In 2005, after discovering digital marketing when buying traffic for his real estate portal, he took over the Search area at F.biz, entering the advertising market once and for all. At F.biz, he was responsible for bringing e-commerce accounts such as Netshoes and major consumer brands from Unilever and Nestlé to the media area. In 2008, she was invited by Microsoft to take over performance and target products in Brazil, where she stayed for three years, also serving as Privacy Champ. In 2011, she became partner and CEO of Blinks operations.
In 2014, she sold the agency to WPP, where she remains as a group executive to date. Elected Woman to Watch in 2017, she is part of the board of the IAB and ABAP, as well as the Eletromídia strategy committee. She is also a member of the board of the Instituto Vencer o Câncer, of several startups where she is a partner and of Movimento Aladas, where she became a mentor with the UN Global Compact and UN Women in Brazil.
Alexandre Guerrero is the CEO of Eletromidia, the leading company in the OOH (Out-of-Home) segment in the country. With over 21 years of experience in the advertising market, Guerrero has dedicated the last 20 years to the development of Eletromidia, forging a successful career at the forefront of the Commercial team as CSO. His career is also intertwined with the development and consolidation of the OOH segment: in addition to contributing to the reformulation and professionalism in the country by integrating the committee of the Executive Council of Standard Norms (CENP), he is also a member of the Brazilian Out of Home Media Association (ABOOH) and the Brazilian Association of Advertisers (ABA).
He joined Yahoo in 2006 to lead Overture’s operation (Yahoo Search Marketing) in South America. A little over a year later, the executive took over as CEO of the operation in Brazil, unifying the operations of Overture and Yahoo. In 2017, after the acquisition of the company by Verizon, he became the leader of Verizon Media’s operations in Brazil, integrating the operations of Yahoo and AOL and the responsibility for monetizing all Microsoft platforms. With more than 20 years of experience in the digital industry, with stints in the management of companies such as Grupo Brasil Telecom Internet (Lokau.com, iBest, iG and BrTurbo), Izay was also president of the Interactive Advertising Bureau (IAB) Brazil.
Celia Goldstein has always chosen to be in innovative and trending opportunities. Graduated in Administration with an emphasis on Marketing from ESPM, Celia dedicated and developed her career in Digital Marketing when many people didn’t even know that this channel existed.
She started in 1999 on the website Fulano.com.br and since then has worked for companies such as UOL, F.biz and others. For 15 years now, Celia has been part of the first team at Facebook Brazil, then she went on to build the Spotify Ads operation. Finally, Celia was at Amazon Ads for 4 years, where she built the Brazil operation and is now starting her journey at Magalu Ads to develop the advertising business, one of the company’s main areas for the coming years.
Founder and CEO of BR Media Group – holding company that leads the creators economy revolution. Solid experience in digital marketing, being a partner at BAW Clothing and leading a turnaround of the company through influencer marketing campaigns, culminating in the acquisition by one of the largest groups in the fashion industry in Brazil, Arezzo. Co-Founder at Percursa, the largest online education platform in Brazil, with pre-recorded content by experts and celebrities.
Dado Lancellotti is the Executive Director responsible for Record TV’s Multiplatform area and for the strategy and management of all its digital products (R7, PlayPlus, ACLR). With more than 20 years of experience, he was an entrepreneur and acted in relevant operations in our industry, in addition to being one of the founders of R7 itself and having held leadership positions in advertising agencies and communication groups. In recent years he has also dedicated himself to personal initiatives in the areas of entertainment, audiovisual and the investment market.
More than 20 years’ experience in the Brazilian digital industry, mainly managing the business relationship with advertisers and agencies and working for the last 10 years in the Ad Tech Industry.
Graduated and post-graduated in advertising and marketing, I started my corporate career in the first internet access provider in Brazil, and have a vast experience in the digital advertising area.
During my period working in Advertising Agencies, among other solid expertise, I managed teams who were developing online strategies for major clients, being part of an important digital transformation moment for many brands that are now consolidated. By that time, I was nominated to an important Award – MMOnline (Meio e Mensagem) – as the best Account Director of the year.
Throughout my period in AdTechs, I have developed a stronger sales capability working for more than 10 years in the most important global companies. Firstly, as Product Solutions, and nowadays leading Yahoo’s Sales team in Brazil, acting directly with great companies in the country and showing substantial results.
Effective communicator with extensive management skills and also a facilitator on a corporate environment.
I really like to figure out how all of the pieces and resources can be arranged to achieve a maximum productivity.
Felipe’s mother, graduated in Advertising, specialist in Business Management at Ibmec, has been responsible for the Media Strategy of the Fiat brand for over 6 years. He joined the company in 2015, participated in the merger with Chrysler and today, within the Stellantis group, is responsible for Fiat media and also for Citroen and Flua, the new Stellantis signature car brand. In recent years, it has been building digital transformation into the brand’s strategy that is completely data-driven. During this period, he led many product placement projects, from BBB to partnerships with Spotify at the Motor Show.
Essio Floridi is an executive with 25 years of experience in the advertising industry. He holds a degree in Economics from the University of São Paulo (USP), an MBA in Service Marketing from ESPM, and a degree in Strategic and Economic Business Management from FGV.
He began his career in Milan in 1998 and, upon returning to Brazil, worked as a Digital Media Director at JWT and AgênciaClick. As a sales professional, he served as Sales Manager at Yahoo! Brazil and Director of Advertising for Digital Media at Globosat. In 2016, he took on the role of Country Manager at Tradelab/Jellyfish, a French programmatic media startup.
Since 2020, he has been the Senior Director of Sales and Operations at Samsung Ads in Latin America.
Manager Director at Kinesso IPG Brasil, with 17 years of experience, generating innovation through digital solutions, data and technologies for the main agencies and brands in the market. Postgraduate in data from FIAP and MBA from FGV, passionate about performance, business and technology. Deep understanding of data and generating insights for decision making helping people to have a better connection and experience with brands. It loves challenges and the dynamics of the digital world and that is why it is constantly evolving.
With over 20 years of experience working in advertising agencies, advertisers and technology industries, Fran is currently Agency Director at MercadoAds, responsible for accelerating the business of advertising agencies in Brazil. She began her career in advertising, working in media at agencies such as F/Nazca, FCB and Publicis and for the last 12 years she has led brand and agency strategies at companies such as Unilever and Facebook.
With 23 years of experience in the marketing and advertising market, Gabriela Comazzetto is the Head of Global Business Solutions from TikTok for Latam.
Previously, she worked for 4 years at Facebook as Business Director responsible for retail, ecommerce and travel, about 2 years on Twitter as sales director for Mid-Market and SMB, 9 years at Microsoft as brazil sales manager of the online division and 5 years at AB InBev as sales manager. Gabriela also worked at Fulano.com and Itaú Seguros.
She holds a degree in management from fundação Armando Alvares Penteado (FAAP), an MBA in sales and marketing management from the School of Advertising and Marketing (ESPM) and also participated in the Microsoft Brazil leadership program at Georgetown University McDonough School of Business in Washington, USA.
With a degree in International Relations and a postgraduate degree in business administration, Jose has been at Taboola for 5 and a half years, leading new partnerships with Publishers, serving as Country Manager for the Brazilian market and now responsible for the company’s operations in Latin America. Before joining Taboola, he worked at companies such as Yahoo!, Baidu and Mozilla.
Manzar Feres joined Globo in August 2019, designing and leading the new Commercial and go to market strategy during the merger of various companies, broadcast, Pay TV, digital platforms and streaming into one media group in 2020. In March 2021, she became the General Manager of the Advertising Business Unit, focusing on accelerating Globo’s digital transformation through AdTech, innovation, data strategy, and customized solutions for advertisers. Prior to Globo, Manzar held roles at Experian Brazil, overseeing Sales Channels, Commercial Strategy, Marketing for B2B, and Customer Experience. With a background in Electrical Engineering and a master’s in systems and computing, she previously worked at IBM and PwC, emphasizing business development and customer relationships.
As Industry Director, Marco Bebiano is responsible for driving Google’s business strategy across a portfolio of the world’s largest global and local advertisers, spanning the CPG, Pharma, Technology and Government sectors. Leads a team focused on strategic partnerships through Google solutions to achieve business transformation and marketing results.
From 2020 to 2021, Bebiano also assumed the presidency of IAB Brasil (Interactive Advertising Bureau), contributing to the promotion of the digital market in the country, remaining as President of the IAB Council from 2022 to 2023.
Maria Pirajá, over 15 years of experience in creative agencies, has been boosting brands’ businesses through strategic consultancy and client management, combined with a deep understanding of the market, which guarantees tangible results, with a global perspective and a targeted approach. for results.
He led innovative projects for brands such as Volvo Cars, P&G, Grupo Boticário, Coca Cola, Nissan, Heineken, among others, achieving business objectives and creative recognition, which earned him awards such as 13 lions at Cannes, including 1 Grand Prix; more than 9 Effies, 8 pencils at D&AD, as well as 5 statuettes at the Clio Awards, among others.
Currently, Maria plays a strategic role as vice president of business and new business at Lew’Lara\TBWA, leading the client relationship front, responsible for the agency’s verticalization and multidisciplinary strategy, managing a team of more than 40 people who work in different specialties, ranging from e-commerce, performance, content to advertising, focused on the day-to-day lives of customers, delivering total brand experience, aiming for complete work on building disruptive brand platforms.
Since 2019, she has been Head of Sales and Business Development at Facebook Brasil, leading the digital transformation in the -commerce, Retail, Travel and Fashion & Beauty industries – also worked in the Auto, Mobility and Real Estate Industries. She worked for 11 years at the BMW Group, in the leadership line of the company’s business division – she was BMW Marketing and Product Director for Latin America. She also served as Head of the MINI brand operation in Brazil and investigations into sales and marketing positions in the group’s Financial Services division in Latin America and Europe. She started her career at the Volvo Group, managing the communication area in the Swedish brand’s Construction Equipment division.
Nina has a degree in Social Communication from UNESP, with an exchange at Ludwig Maximilian Universität in Munich, Germany. Post graduated at USP in Sales Management & Marketing, with an International Executive MBA from FIA USP in partnership with EMS Lyon, Kings College and University of Shanghai.
Pedro Ramos is a partner at Baptista Luz Advogados and coordinator of the firm’s Technology Transactions area. With 10 years of experience in the internet, advertising and technology sector, he began his career at one of the largest digital agencies in the country, and was chairman of the legal affairs committee of IAB Brasil. He holds a degree from USP, a master’s degree from FGV/SP and a postgraduate degree from the University of Southern California. He was a visiting researcher at the Stanford University Center for Internet and Society, and a visiting professor at USP, London School of Economics and Cornell Law School.
Chosen as the Marketing Professional of the Year in 2021 by Brazil’s leading advertising awards (Meio&Mensagem Caboré), Poli joined Unilever in 2023 to lead Unilever’s Personal Care Business in Brazil. She is responsible for the end-to-end business strategy, in-market execution, innovation, and P&L for the Deodorants, Skin Cleansing and Oral Care categories, leading the development of iconic brands such as Dove, Rexona and Lux. Poliana has a degree in Business Administration from Iowa State University and an MBA from Xavier University (both in the United States). Poli has close to 25 years of experience in large global companies such as P&G and Coca-Cola. She started her career at P&G at the company’s global headquarters in Cincinnati, USA where she held several leadership positions for nearly 20 years. She worked in various business units across the United States and the Caribbean. Back in the Brazilian market in 2009, she led P&G’s main brands such as Gillette, Pampers, and Oral-B. Still at P&G, she was the Marketing, Brand PR, Corporate Communications and Media Director for Brazil, where she led innovative communication strategies, strong brand building plans and strengthened the company’s relationship with key external partners. She joined The Coca-Cola Company in 2018 where she led the Coke business in Brazil and was later promoted as the first Brazilian woman to become Coca-Cola Marketing Vice-President in Brazil. She led the marketing organization throughout the pandemic and helped Brazil become Coke’s best in class pandemic turnaround case in the world. After that, she led the Coca-Cola business in Latin America where she was responsible for the brand’s strategy and operations in Coke’s largest region in the world. Throughout her career, she has been a huge advocate and sponsor of diversity, inclusion, and strong team culture. Poli has also dedicated most of her life helping other women succeed through formal mentoring programs, coaching, and support. She has received several industry awards including a Cannes Gold Lion in partnership with Coke, WMcann and Globo; Forbes’ Best 10 CMOs in Brazil (2020); Top 10 Most Effective Marketing Leaders in Brazil by AdLatina (2020); 10 Most Admired Executives in Brazil by Agency Scope (2020 and 2022); Women to Watch by Meio&Mensagem/AdvertisingAge in 2017, among others.
On a personal note, Poli is from Cuiabá, Brazil but has lived all over the world for the past 30 years. She’s married to Felipe, and they have two amazing kids: Pedro (14 years old) and Mariana (9 years old). She is passionate about spending quality time with her family and friends, travelling – she has visited close to 70 countries and plans to visit at least 30 more before she dies, running, gourmet food and wine. Her favorite quotes are: “If your dreams don’t scare you, they are not big enough” by Ellen Johnson Sirleaf and “There is a special place in hell for women that don’t help other women” by Madeleine Albright.
Priscilla Barsotti is the Sales Director at Spotify. With over six years in the company, she is in charge of spreading the solutions of Spotify Advertising as a media platform to different brands and categories. Barsotti has over 20 years of experience in the areas of Marketing and Sales focusing on the digital segment and has worked in major global companies in Brazil such as Meta, Ford Motor Company and Terra Networks, as well as, Telefonica International, in Spain.
She holds a bachelor’s degree in Public Relations, Advertising and Applied Communication and an MBA (Master of Business Administration) in Marketing from Faculdade Cásper Líbero.
Roberto Grosman is an executive with a long track record in the technology and marketing market, with over 20 years of experience in companies such as the F.biz agency (where he served as CEO for eight years), Google, Amazon, and the edtech company Descomplica. He was also a co-founder of Fulano, one of Brazil’s first start-ups. Currently, he serves as the Chief Transformation Officer at SBT, tasked with leading the company’s innovation strategies, bridging the essence of broadcast television with the needs and advancements in new digital business models. Grosman holds a degree in administration from FGV and an MBA from the MIT Sloan School of Management in Cambridge, United States.
17 years experience, 4 year as Global head of media and Consumer experience in The Netherlands, with broad experience in the media and digital fields. Victor is Data and Media Director at L’Oréal Brazil. With extensive experience in marketing, media and more specifically in digital marketing and data analysis, in companies such as General Electric, AkzoNobel and HEINEKEN. Victor has MBA from ESPM and PMO and Agile practitioner certification by PMI-Paris.